{"id":2121,"date":"2024-04-25T15:39:59","date_gmt":"2024-04-25T19:39:59","guid":{"rendered":"http:\/\/id-nate.cms-devl.bu.edu\/marcom\/?page_id=2121"},"modified":"2024-05-02T11:51:40","modified_gmt":"2024-05-02T15:51:40","slug":"school-of-public-health","status":"publish","type":"page","link":"https:\/\/id-nate.cms-devl.bu.edu\/marcom\/school-of-public-health\/","title":{"rendered":"School of Public Health"},"content":{"rendered":"

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Designing a Standout Identity for SPH<\/h2>\n

Challenge<\/h4>\n

In an effort to further establish SPH as a leader in the field of public health education, the school needed a compelling visual identity and communications strategy to showcase the innovative teaching and research that they are doing.<\/p>\n

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Solution<\/h4>\n

Working closely with the SPH dean to understand his vision, the team partnered on a range of marketing communications to help bring this brand identity and communication strategy to life.<\/p>\n

We always design and edit the school\u2019s annual publication, SPH This Year, the centerpiece of their brand communications and a blueprint for a variety of SPH communications throughout the year. Each issue strives to elevate SPH\u2019s reputation as an intellectual leader in public health, documenting that year\u2019s notable research, teaching, and community events.<\/p>\n

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To redesign their website, we introduced a modern, sleek interface, strategically highlighting key statistics about SPH\u2019s programs. A user-centric approach customized the homepage with integrated calls-to-action and admissions content targeted to prospective students.<\/p>\n

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To help communicators and designers, we created a Visual Style Guide that outlines essential principles for branding in their communications; designed vivid, engaging admissions brochures and email templates for their SPH This Week newsletter and \u201cPublic Health Conversations\u201d speaker series; and provided, via our our social media team, ongoing support to expand the school\u2019s reach and engagement on Facebook, Linkedin, Instagram, and TikTok.<\/p>\n

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Our work with SPH has proven rewarding, reinforcing their status among peer institutions and underscoring the school\u2019s commitment to advancing public health discourse\u2014and also winning multiple design awards and recognition along the way.<\/p>\n

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